While I served as a modifications agent for Website Pros, often our customers would express concern that they did not have the site traffic they hoped for. Besides suggesting PPC, I have three standard responses... add content, build links, and promote off line. Now that I'm in a corporate marketing seat, I see no more effective way to accomplish these rudimentary tasks then through the social media channels... Now how do we justify it to the investors and the board?… Continue

Here are some new merchant partners we've affiliated with through teh Share-A-Sale affiliate management program.


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I'm off to cover Affiliate Summit West 2009 in Las Vegas which starts at Noon tomorrow through the end of Tuesday. Although I've now been in affiliate marketing industry for three years full-time, this will be my first time at an Affiliate Summit so I'm very excited about attending and reporting back to you all my experiences and latest news daily and of course, as per usual, I'll be posting a ton of pic from the event since Shawn Collins was kind en… Continue

When every news report warns of global doom and gloom, the business owner’s first instinct is to cut all extraneous costs. You run your production team lean, run your sales force lean, and everything else goes into the deep freeze. Too many people see marketing as something irrelevant, as vague feel-good fluff that neither makes the product nor closes the sale. That’s crazy talk.When the sales pipeline is running dry, or at least no longer gushing, it’s marketing that fills that pipeline, and ev… Continue

If you missed Steve at the Ignite Phoenix event last night, you missed the presentation that got the most heartfelt applause from the 120 or so in attendance. Nice presentation Steve and great job!

Just a quick note on the upcoming 3rd Annual Arizona Entrepreneurship Conference (also referred to as the 3AEC) at the Marriott Buttes in Tempe. The event benefits a non-profit, Opportunity Through Entrepreneurship Foundation (OTEF) who works with disadvantaged populations to show that there is anoth… Continue